Guest Experience – Why Retailers Need to Be Creating Memorable Guest Experiences and How to Do It
The various online and mobile options mean that customers no longer have to stick to one shopping channel or another. They have choices, and they tend to use them—taking a multi- pronged approach by combining shopping methods.
Retailers need to be aware of this shopper behavior. When it comes down to it, guest experience involves creating a seamless experience when engaging with a company’s website or app and engaging with the same retailer in a store.