Crossing the Licensing Chasm
A joint whitepaper, published by Thales in conjunction with Simon Kucher & Partners and Aria Systems.
This paper discusses the growing trend toward subscription and consumption-based revenue generation and the
transition from product-centric to customer-value-centric business models.
Our goal is to help you understand the value of software as a business enabler and how taking advantage of the software monetization technology stack can help ease the transition from one-time product sales to stronger and more predictable recurring revenue streams. We also share a real-life example of how one company is leveraging the technology stack to enable, manage, and automate recurring revenue streams to enhance the customer experience, generate recurring revenue, and improve business efficiency.